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Paid social campaigns for restaurants, hotels, bars, pubs, venues, events and food and drink brands, planned around a clear audience, offer and action.
Spotty Media plans and manages hospitality social media advertising for businesses that need selected campaigns to reach beyond their existing followers. We start with the reason for advertising, such as a launch, event, seasonal offer, room package, private dining enquiry, gift voucher campaign or defined quieter period.
Paid social is different from organic social media management. Organic activity builds an ongoing presence and relationship with the audience. Advertising pays platforms to distribute a selected message to an agreed audience. It is also different from paid search, where adverts respond to active searches on platforms such as Google.
We can connect campaign planning with photography, video and ad creative, suitable landing-page changes through our hospitality website support, and wider launch or event activity where the brief requires it.
Why Paid Social Needs A Plan
Paid social is most useful when the business can define what it wants people to notice, who should see it and what they should do next. A random boosted post rarely answers all three questions.
The Numbers
These UK figures show why hospitality businesses consider social and video within their campaign mix. They do not predict the return from an individual campaign, and they do not replace a clear offer, suitable creative or reliable tracking.
Sources: SevenRooms, 2025 UK Restaurant Industry Trends; Ofcom, Online Nation 2025; IAB UK, Digital Adspend 2024. SevenRooms surveyed 1,000 UK consumers and more than 250 UK restaurant operators. Ofcom uses Ipsos iris data for UK online adults aged 18+. IAB UK’s £8.3 billion figure covers video display across social channels and other video environments, so it is not a social-only total. These figures are market signals, not booking, revenue or campaign-performance forecasts.
These current examples show how Spotty Media uses paid social for two different commercial jobs: reaching potential hospitality employees and selling tickets for a live event. Each campaign is planned around the audience, message and action that matter to the client, with reporting limited to the data the recruitment or ticketing journey makes available.
Chef recruitment advertising. Spotty Media has managed paid social advertising for The Brisley Bell to promote chef vacancies and reach potential applicants. The campaign was planned around a defined recruitment need, with the advert, audience and application route aligned to the role. It shows how paid social can support hospitality recruitment as well as guest-facing campaigns.
Event ticket advertising. Spotty Media is currently marketing Durham Jazz Festival and using paid social advertising to support ticket sales. Campaign activity connects festival creative, artist and programme messages with a clear ticket route, helping the event reach relevant audiences beyond its existing followers. Performance is reviewed against the platform and ticketing data available.
At Spotty Media, we create powerful digital marketing strategies that help hospitality businesses stand out and attract more customers. Book a free consultation today and let’s take your brand to the next level.
We treat the media plan, creative and destination as one campaign. The exact process depends on the platform, available data, advertising budget, campaign length and action the business wants people to take.
“Thanks to their expertise, our platforms have grown significantly in both engagement and followers, allowing us to showcase our work, our team, and the incredible suppliers who make it all possible.”
“Cara and Georga are organised, passionate and get the job done. Their expertise has helped us truly showcase what we deliver in terms of food and accommodation and we have seen growth thanks to their work”
“They lead the way when it comes to innovative campaigns. The improvements to our marketing efforts have exceeded our expectations. We are excited to continue to work with them.”
“They really understand our restaurant’s ethos and what we are trying to achieve and do everything they can to help us reach our goals.“
A useful paid-social brief starts with the commercial moment, not the platform. We work through what is being promoted, who it is for, when demand matters and where the customer should go after seeing the advert.
That might be a restaurant opening, a seasonal menu, an event, private dining, a hotel package, gift vouchers or a destination campaign. We then agree the campaign period, advertising budget, management scope, creative requirements and reporting approach. Our hospitality marketing budget guide explains why advertising needs to be considered alongside the assets and customer journey that support it.
Meta advertising can distribute campaigns across Facebook and Instagram using objectives, placements and audience settings suited to the brief. We can plan prospecting activity for relevant new audiences, retargeting where the necessary data and permissions exist, and exclusions that reduce avoidable overlap.
The creative needs to fit the placement. A vertical video, carousel, story and feed image do different jobs, so we prepare or adapt the agreed formats rather than forcing one asset everywhere. Campaigns are reviewed against the intended action and the quality of the traffic, not likes alone.
TikTok advertising can suit hospitality businesses with the audience, story and volume of vertical creative to support it. It is not automatically the right channel for every venue or campaign. We assess whether the platform, geography, budget and available content fit the job before recommending it.
Paid-social creative should communicate quickly without losing the character of the real venue. Spotty Media can develop campaign copy, design, photography and video, or work with suitable assets your team already owns. If creator content is part of the plan, our hospitality influencer marketing service can help define the separate brief, permissions and disclosure requirements.
We monitor delivery, reach, frequency, video viewing, clicks, landing-page behaviour and recorded actions that are relevant to the campaign. Testing may cover audience groups, messages, formats or creative variants where the budget and campaign length provide enough data to make the comparison useful.
Tracking has limits. A booking button click is not the same as a confirmed booking, and complete booking data depends on what the website or third-party booking system makes available. We can integrate analytics and conversion tracking where the systems support it, then explain what is measured directly, what is a proxy and what remains unknown. Our guide to tracking restaurant bookings in GA4 shows why that distinction matters.
Based in Durham. Working across the UK.
Spotty Media supports restaurants, hotels, bars, pubs, venues, events, destinations and food and drink brands across the North of England and throughout the UK. Campaign geography is set around the actual audience and business objective, not simply the location of our team.
Not listed? We work with hospitality businesses across the UK.
Before launch, we agree the primary campaign objective and the signals available to measure it. Platform data can show how adverts were delivered and how people interacted. Website analytics may record landing-page visits, forms, calls, voucher activity or booking-route actions when tracking is available.
Confirmed bookings and revenue depend on the customer journey and the data returned by the website, point-of-sale or third-party booking system. We do not guarantee reach, clicks, enquiries, bookings, revenue or return on advertising spend. Reporting should support a decision about what to continue, change or stop, not turn incomplete attribution into certainty.
Hospitality social media advertising is paid campaign activity on platforms such as Facebook, Instagram and TikTok for restaurants, hotels, bars, pubs, venues, events and food and drink brands. It combines an agreed objective, audience, advertising budget, creative, destination, tracking and reporting.
Paid social uses an advertising budget to distribute selected adverts to defined audiences. Organic social media management covers the ongoing planning, creation, publishing and management of unpaid social content. The two can support each other, but they have different scopes, costs and measures.
We can plan and manage Facebook and Instagram advertising through Meta, and TikTok advertising where it suits the audience, creative and budget. Platform selection follows the campaign need rather than assuming every hospitality business should advertise everywhere.
The suitable budget depends on the audience size, locations, campaign duration, platform, competition, objective and number of creative variations. We discuss a workable test or campaign budget after understanding the offer. A very small budget spread across too many audiences or platforms may not provide useful learning.
Pricing is bespoke. It depends on the campaign strategy, platforms, duration, audience structure, creative production, landing-page support, tracking, optimisation and reporting required. We agree what the Spotty Media fee covers and what will be paid to the advertising platform before work begins.
We can discuss a focused campaign for a launch, event, seasonal offer or other defined moment, as well as ongoing paid-social support. The right arrangement depends on the objective, available budget, creative needs and how frequently the business has something worthwhile to promote.
Yes, creative production can be included in the agreed scope. Spotty Media can plan and produce photography, video, design and copy, or assess suitable assets your team already owns. Usage rights and paid-advertising permissions must cover every asset used.
We agree the required account access and responsibilities before setup. Wherever practical, campaigns should use the business’s own advertising assets so it retains appropriate visibility and continuity. Existing account structure, permissions and platform restrictions are checked before work begins.
We can configure available website, analytics and platform tracking, but complete booking or sales attribution depends on the customer journey and the data supplied by third-party booking, ticketing, voucher or ecommerce systems. We distinguish confirmed actions from clicks and other proxy signals.
Allow enough time to agree the offer, prepare creative, obtain approvals, check the landing page, configure tracking and build the campaign before the audience needs to act. A simple campaign with ready assets can move faster than a launch or seasonal campaign needing a new shoot, video edits or website work.
Tell us about your hospitality business, the offer or campaign moment, the audience you want to reach and the action you want people to take. Share your preferred timing, locations, available creative, current advertising accounts and indicative budget so we can recommend an appropriate scope.
