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- Portland House, Belmont Business Park, Durham DH1 1TW
Joined-up marketing for food and drink festivals, restaurant weeks, ticketed events, venues, destinations and hospitality campaigns across the UK.
Spotty Media plans and delivers hospitality event marketing for organisers, venues, BIDs, destinations and food and drink businesses that need to build awareness, explain the experience and move the right audience towards tickets, registrations or attendance.
We can connect campaign strategy, event positioning, PR and media outreach, social media, photography and video, paid social advertising, creator activity, email and the event website or ticket journey.
This is an event marketing service, not an event-production promise. We do not present venue sourcing, licensing, security, staffing, supplier logistics or on-site production as included unless those responsibilities are separately agreed with the organiser and genuinely form part of the brief.
Why Event Marketing Needs A Plan
An event can have a strong programme and still be difficult to choose if the message, timing and ticket journey are unclear. Marketing needs to build recognition over time while giving people enough practical detail to act.
The Numbers
These figures show the scale of the wider UK event and visitor market. They cover different event types and should not be treated as forecasts for an individual festival, restaurant week or ticketed campaign.
Sources: UK Events Report 2025; UK Music, Hometown Glory 2026 release; VisitBritain, domestic tourism 2025. The £68.7 billion estimate covers the wider events industry. UK Music’s £11.2 billion covers music-tourist spending at concerts and festivals. VisitBritain’s £78 billion covers domestic tourism in Great Britain. None is a performance benchmark for a Spotty Media campaign.
Spotty Media’s event experience includes Chester-le-EATS, Durham Restaurant Week and the current marketing of Durham Jazz Festival. The examples below show two different campaign needs without claiming attendance, revenue or ticket results that have not been approved for publication.
Food festival marketing. Spotty Media has supported the marketing of Chester-le-EATS, bringing food, drink, trader and visitor messages into a campaign designed to help people understand the festival and plan a visit. This type of work depends on a coordinated calendar, useful event information and content that gives the experience a recognisable identity.
Ticketed festival marketing. Spotty Media is currently marketing Durham Jazz Festival, including paid social advertising to support ticket sales. Campaign activity connects festival creative, artists, programme messages and practical information with a clear ticket route, while reporting is limited to the platform, website and ticketing data available.
At Spotty Media, we create powerful digital marketing strategies that help hospitality businesses stand out and attract more customers. Book a free consultation today and let’s take your brand to the next level.
We plan backwards from the event date and the decision the audience needs to make. The exact channel mix follows the event, geography, audience, ticket model, assets, partners and budget.
“Thanks to their expertise, our platforms have grown significantly in both engagement and followers, allowing us to showcase our work, our team, and the incredible suppliers who make it all possible.”
“Cara and Georga are organised, passionate and get the job done. Their expertise has helped us truly showcase what we deliver in terms of food and accommodation and we have seen growth thanks to their work”
“They lead the way when it comes to innovative campaigns. The improvements to our marketing efforts have exceeded our expectations. We are excited to continue to work with them.”
“They really understand our restaurant’s ethos and what we are trying to achieve and do everything they can to help us reach our goals.“
We establish the event promise, target audiences, reasons to attend, geographic reach, commercial priorities and the information people need before they commit. A food festival, restaurant week, live music programme, venue event and destination campaign each require a different decision journey.
Hospitality venues using events to grow private hire, group dining, weddings or corporate demand can use our venue marketing strategy to plan the wider enquiry journey.
The campaign calendar works backwards from the event date. It can include the initial announcement, tickets or registration, programme releases, traders or participating venues, partners, press moments, social content, paid support, practical information and final reminders. Our guide to marketing a food and drink event explains the planning principles in more detail.
Events can create several media opportunities, but a listing alone is rarely the whole story. Spotty Media’s former journalists identify angles around the programme, people, place, food, culture, partners or wider local impact, then prepare accurate materials and approach relevant outlets.
We can also plan how organisers, venues, traders, artists, sponsors, BIDs and destination partners share consistent information through their own channels. Coverage is never guaranteed, and every partner needs clear assets, dates and responsibilities if collective reach is going to help the event.
Event social media needs more than repeated ticket graphics. We can create a content plan around the experience, programme, people, venue, food and drink, preparation, partners and practical details. Photography, video, design and copy are shaped for the channels and placements included in the brief.
Paid social can extend selected messages beyond existing followers when there is a clear audience, budget and destination. Creator activity can also be scoped through our hospitality influencer marketing service, with deliverables, permissions and disclosure agreed before content is produced.
The event website or landing page should answer the questions that stand between interest and action. Spotty Media can support page structure, programme information, FAQs, ticket or registration links, analytics and campaign landing pages through our hospitality website development service.
Email marketing can support announcements, programme updates and reminders where the organiser has an appropriate permissioned audience. Reporting can combine channel delivery, website behaviour, media coverage and ticketing or registration data, while clearly stating any gaps in attribution.
Based in Durham. Working across the UK.
Spotty Media supports hospitality events, food and drink festivals, restaurant weeks, venues, BIDs and destination organisations across the North of England and throughout the UK. On-site meetings, content production and campaign activity are agreed around the location and scope of the event.
Planning an event outside the North? We work with suitable hospitality and destination briefs across the UK.
We agree the useful signals before activity begins. Depending on the brief and systems, those may include campaign delivery, website visits, ticket-link clicks, registrations, confirmed ticket sales, media coverage, partner activity, email response and audience questions.
Ticket and attendance attribution depends on the website, ticketing platform, offline sales and tracking available. We do not guarantee coverage, reach, ticket sales, attendance or revenue. Reporting should show what is known, what is a proxy and what the organiser should change for the next campaign.
Hospitality event marketing is the planning and promotion used to help the right audience discover, understand and act on a food, drink, venue, destination or hospitality event. It can combine strategy, PR, social media, content, paid advertising, creator activity, email, websites, ticket journeys and reporting.
Suitable briefs include food and drink festivals, restaurant weeks, ticketed hospitality events, live programmes, venue events, seasonal campaigns, destination activity and BID-led events. We assess the audience, location, offer, timing and available budget before confirming fit.
This page covers event marketing. Venue sourcing, licensing, security, staffing, supplier logistics and on-site production are not automatically included. If the organiser needs wider support, responsibilities must be discussed and agreed separately rather than assumed.
As early as practical. Lead time depends on the event scale, ticket model, programme, partners, content requirements, media opportunity and audience decision cycle. A larger festival or destination event usually needs staged activity over several months, while a smaller event with ready assets may move faster.
Yes. Paid social can be included when the event has a clear audience, offer, campaign period, suitable creative, advertising budget and usable ticket destination. Complete attribution depends on the tracking data made available by the website and ticketing provider.
Yes. Spotty Media can scope photography, video, campaign design and copy for the event, or work with suitable assets already owned by the organiser and partners. Usage rights, approvals, access and delivery dates are agreed before production.
Yes. PR, media outreach and creator activity can be included where they serve the audience and event story. We agree angles, target outlets or creators, deliverables, permissions, disclosure and reporting. Coverage and creator performance cannot be guaranteed.
Yes. We can review or develop event landing pages, programme information, FAQs, ticket links and analytics. We can integrate existing ticketing systems where technically possible, but the ticketing provider controls which completion and revenue data it returns.
Pricing is bespoke. It depends on the event scale, campaign length, audiences, locations, channel mix, advertising budget, content production, PR, website work, partner coordination and reporting required. We provide an agreed scope, responsibilities and price before work starts.
No. Marketing can improve clarity, reach and the route to action, but ticket sales and attendance also depend on the event proposition, programme, date, location, price, capacity, competition, weather and customer experience. We set realistic measures and report the evidence available.
Yes. Spotty Media can support event campaigns involving BIDs, destinations, participating venues, traders and other partners. These briefs need an agreed decision-maker, approval process, asset plan and clear responsibilities so stakeholder activity supports one coherent campaign.
Tell Spotty Media what the event is, where and when it happens, who it is for, how people attend or buy tickets, what is already confirmed and which marketing activity you need. Share the available budget, assets, partners and deadlines so we can recommend a realistic scope.
