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Your restaurant’s social channels should help people understand what makes a visit worth their time. We plan the themes, write the copy and organise a publishing rhythm around your menus, team, events and quieter trading periods. The aim is a useful, recognisable presence, not posting for its own sake.
Ongoing management covers the agreed planning, content calendar, copy, publishing and reporting. Guest comments, DMs and escalation are included only where they form part of the client agreement.
Content shoots give the calendar fresh photography or video. We plan the brief with the restaurant and agree the shoot, deliverables and usage before production. A shoot can support an ongoing programme or a particular launch.
Paid social is a separate campaign service with its own objectives, creative, targeting and media budget. We can connect it to the organic plan when it suits the brief, but ad spend and campaign management should not be assumed to be part of routine social management. Explore paid social advertising.
We agree what success looks like for the work in scope, then report on the measures the platforms can show. We do not treat reach or engagement alone as proof of bookings.
sō-lō Restaurant. Spotty Media creates social content for the restaurant and produced posts sharing the restaurant team’s three AA Rosettes. See the sō-lō work.
Skosh. Spotty Media’s work includes a live Reel featuring BBQ beef picanha for the York restaurant.
At Spotty Media, we create powerful digital marketing strategies that help hospitality businesses stand out and attract more customers. Book a free consultation today and let’s take your brand to the next level.
We start with the restaurant’s trading priorities, audience and available assets. From there, we agree the content plan, approval process and publishing responsibilities. Shoots, community replies and paid campaigns are scoped separately where needed.
We identify the stories worth sharing: new menus, the people behind the restaurant, seasonal occasions, events and the day-to-day experience. Then we map them to suitable platforms and an achievable calendar. The plan also sets out what the restaurant needs to supply, who approves posts and how quickly changes can be made.
We develop the copy and creative needed for the agreed calendar. Where fresh photography or video is required, we plan a content shoot around a clear brief, shot list, access and deliverables. The aim is to show the actual restaurant and give the team usable assets across relevant channels.
Content is reviewed against the restaurant’s current menus, prices, opening information and brand voice before publication. A strong-looking post is only useful if the details a guest acts on are accurate.
Once the content is approved, we publish to the agreed channels and review what people respond to. Reporting should distinguish platform activity, website visits and any enquiries or bookings that can genuinely be tracked.
We use that evidence to adjust the next calendar. Where a campaign needs paid reach, we can scope paid social separately. Comment and DM handling, including replies or escalation, depends on the client agreement.
We review the measures that match the agreed work, such as publishing consistency, reach, engagement, profile activity and tracked visits to a booking or enquiry route. If a campaign uses paid media, its spend, clicks and attributed actions are reported separately.
Bookings may also come through calls, direct visits or third-party platforms, so social-platform figures do not by themselves prove restaurant revenue. We explain what the data shows, what it cannot show and what to test next.
The agreed scope can cover planning, a content calendar, copy, approvals, scheduling, publishing and reporting. Photography, video shoots, paid ads and guest-message handling should be confirmed in the proposal rather than assumed.
Yes. A shoot should have an agreed brief, location arrangements, deliverables and usage plan. It can supply an ongoing calendar or support a particular menu, opening or event.
Paid social is a separately scoped service with its own media budget. Comment and DM replies or escalation vary by client agreement; confirm the responsibilities before work begins.
Tell Spotty Media what you run, where you want more visibility and which parts you need help with. We can discuss ongoing management, a content shoot or a separately scoped paid campaign.
