- 0191 249 3986
- Portland House, Belmont Business Park, Durham DH1 1TW
Spotty Media helps independent restaurants, chef-led venues, food-led pubs and hospitality groups across North East England bring social media, PR, content, advertising, websites and local visibility into one practical marketing plan.
Based in Durham and working across the region, we build activity around how diners discover, compare and choose where to eat.
North East hospitality is not one market. A city-centre restaurant in Newcastle upon Tyne, a coastal venue in Sunderland, a chef-led dining room in Durham and an independent venue around Middlesbrough can face very different patterns of discovery, competition and seasonality.
Spotty Media is based in Durham and can build a joined-up restaurant marketing plan around those real conditions. Depending on the brief, that can bring together social media, PR, photography and video, paid campaigns, email, website improvements and local visibility to make the venue easier to understand, find and choose.
Explore our UK restaurant marketing services, or talk to us about the audience and trading priorities for your North East venue.
At Spotty Media, we create powerful digital marketing strategies that help hospitality businesses stand out and attract more customers. Book a free consultation today and let’s take your brand to the next level.
We start with the commercial situation, not a fixed channel list. That may mean planning for an opening, sharpening the story behind a menu, improving local discovery, creating stronger visual content or giving quieter periods a clearer campaign reason.
The work is then shaped into an agreed plan with practical responsibilities, approval points and useful reporting.
The North East combines major city centres, coastal destinations, rural visitor economies and strong food-led communities. The marketing plan needs to reflect how each venue earns attention and how far guests are prepared to travel.
These figures describe the opportunity and competition across the region. They do not represent results delivered by Spotty Media.
Sources: Visit County Durham, 2026 and UK Government, 2025.
A social plan for North East should account for coastal and seasonal demand. Coastal venues may need to turn weather, events and visitor peaks into timely campaigns while continuing to speak to local guests. That calls for content built around real guest decisions rather than a stream of interchangeable food posts.
Spotty Media can plan content themes, photography, video, publishing and community management around those decisions. Organic content can be supported by targeted paid activity and suitable creator partnerships when they have a clear role in the brief.
Explore our hospitality social media management, social media advertising and influencer marketing services.
Credible restaurant stories in North East may come from destination dining. Chef-led restaurants, rural inns and food-led pubs need stories and proof that give people a reason to plan a visit, not simply notice a post. The location is context for the story, not a substitute for something genuinely newsworthy.
Spotty Media’s former journalists can test the angle, gather the useful detail and prepare accurate material for relevant media opportunities without promising coverage. Photography, video and written content can carry the same idea across press activity, the website and social channels.
Email can give opted-in guests a direct reason to return for a menu, event or occasion relevant to North East. See our hospitality PR, content creation and email marketing services.
Restaurant search journeys around North East are shaped by why regional context changes the marketing plan. Busy restaurant markets reward a clear position, consistent content and a booking journey that lets diners understand the offer quickly. A venue can lose the decision when listings, website information or booking details create doubt.
Spotty Media can support accurate business information, Google Business Profile improvements, review planning and clearer hospitality website content. Our local visibility guide for restaurants explains the practical foundations, while hospitality website development can improve mobile usability and booking journeys. Search rankings and booking uplift cannot be guaranteed, and complete attribution depends on the data the booking provider makes available.
Campaigns can be shaped around the region’s different hospitality markets, from city dining in Newcastle upon Tyne and Durham to coastal demand around Sunderland and the Tees Valley audience served from Middlesbrough.
Yes. Spotty Media is based in Durham and supports hospitality businesses across the North East and elsewhere in the UK. The delivery plan depends on the work required, including whether on-site photography, filming or meetings are part of the brief.
No. Spotty Media is based in Durham and supports suitable restaurants across North East. Strategy and day-to-day coordination can be handled remotely, with travel, content shoots and other on-site work agreed around the campaign.
The scope can include social media management, PR, photography, video, paid social advertising, influencer marketing, email marketing, website work and local visibility support. We recommend the combination that fits the brief rather than treating every service as compulsory.
Yes. Depending on the brief, support can include positioning, campaign planning, social content, photography, video, PR, paid promotion, website updates, email marketing and launch coordination. Timings and responsibilities are agreed for each project.
Yes. Spotty Media can provide selected specialist services, lead a defined campaign or support a broader plan alongside an internal marketing or operations team. Ownership and approval routes are agreed at the start.
Costs depend on the objectives, number of channels, content requirements, campaign duration and level of ongoing management. After an initial conversation, Spotty Media provides a bespoke proposal with the agreed scope and fees.
Tell us about the restaurant, the trading challenge and what you want the marketing to achieve. We will help you identify the most useful next step and whether Spotty Media is the right fit.
