- 0191 249 3986
- Portland House, Belmont Business Park, Durham DH1 1TW
Spotty Media is based in Durham and supports restaurants, cafés, bars, food-led pubs, hotels and hospitality groups across Durham city and County Durham.
We plan and deliver social media, PR, photography and video, paid campaigns, email marketing, website improvements and local visibility around the venue, the guests it needs to reach and its commercial priorities.
Durham hospitality spans city-centre restaurants, neighbourhood venues, rural pubs, hotel dining rooms and destination experiences. A useful plan may need to speak to residents, students, workers, event audiences and visitors without making the restaurant feel like several different brands.
Our Durham base gives Spotty Media direct knowledge of the area, while work including Durham Restaurant Week provides relevant experience of coordinated food and drink campaigns. We use that understanding to clarify the venue story, organise the right assets and make the journey from discovery to booking or enquiry easier.
Explore our restaurant marketing services, or talk to the Durham team about your venue.
At Spotty Media, we create powerful digital marketing strategies that help hospitality businesses stand out and attract more customers. Book a free consultation today and let’s take your brand to the next level.
We start with the restaurant’s offer, the people it needs to reach and the trading challenge that needs attention in Durham. That includes residents, students, workers, visitors and event-led demand across Durham, as well as the current discovery and booking journey.
Spotty Media then agrees the useful workstreams, responsibilities, timing and measurements with the client. The plan can combine several services or concentrate on one priority, but every activity needs a clear purpose.
“They elevated our website to better reflect our business and provided a smoother user journey. Their in-person visits, regular calls, and quick responses have ensured seamless communication.”
“Our new website not only looks the part but has a much smoother customer journey. They took the time to understand our brand, turned problems into solutions, and we’ve seen an uplift in bookings for our accommodation.”
“Spotty Media turned what seemed like an overwhelming process into a smooth transition. The traffic and ranking improvements exceeded our expectations, and our new operational efficiencies are setting the stage for sustained growth.”
“Spotty Media worked on our existing website, building additional pages and integrating systems such as online gift vouchers. They have enhanced its look and feel and increased online revenue by a significant amount. “
For restaurants in Durham, social content may need to reflect city-centre occasions, resident and student audiences, business visits and guests exploring the cathedral, castle and riverside. The content plan needs to distinguish city-centre occasions, resident and student audiences, business visits and guests exploring the Cathedral, Castle and riverside so the venue is not presented as if every guest is making the same decision. The useful message is the occasion and audience as well as the finished plate.
Spotty Media can plan content themes, photography, video, publishing and community management around those decisions. Organic content can be supported by targeted paid activity and suitable creator partnerships when they have a clear role in the brief.
Explore our hospitality social media management, social media advertising and influencer marketing services.
PR and campaign ideas for Durham can draw on chef and founder stories, new menus, launches, collaborations, city events and food-led campaigns such as durham restaurant week when the restaurant has a real fact, person or development worth discussing. Any campaign should connect chef and founder stories, new menus, launches, collaborations, city events and food-led campaigns such as Durham Restaurant Week to a specific fact, person, date or development rather than using the location as the whole story.
Spotty Media’s former journalists can test the angle, gather the useful detail and prepare accurate material for relevant media opportunities without promising coverage. Photography, video and written content can carry the same idea across press activity, the website and social channels.
Email can give opted-in guests a direct reason to return for a menu, event or occasion relevant to Durham. See our hospitality PR, content creation and email marketing services.
Local discovery in Durham needs to reflect the mix of city-centre, university, visitor and local journeys that shape restaurant choice in durham. Menus, opening details, imagery, reviews and booking information should support the mix of city-centre, university, visitor and local journeys that shape restaurant choice in Durham without making guests piece the answer together. Guests may move between search, maps, reviews, social content and the restaurant website before deciding.
Spotty Media can support accurate business information, Google Business Profile improvements, review planning and clearer hospitality website content. Our local visibility guide for restaurants explains the practical foundations, while hospitality website development can improve mobile usability and booking journeys. Search rankings and booking uplift cannot be guaranteed, and complete attribution depends on the data the booking provider makes available.
A useful restaurant marketing plan for Durham starts with the business problem, not a predetermined list of channels. Spotty Media can support an opening, campaign, event, reputation programme, repeat-visit objective or a clearer discovery and booking journey.
We will recommend the mix that fits the venue, explain what each part is meant to achieve and agree how progress can be assessed. Rankings, media coverage, bookings and revenue cannot be guaranteed, and booking attribution depends on the data available from the restaurant’s systems.
It should start with the audiences and occasions the individual venue needs to influence. In Durham, that may include city-centre occasions, resident and student audiences, business visits and guests exploring the Cathedral, Castle and riverside.
Spotty Media can use those differences to shape the position, content, channel mix and timing rather than treating the whole area as one audience.
Yes. Spotty Media can review the information that supports restaurant discovery in Durham, including Google Business Profile details, listings, reviews, website content, menus and the route to book or enquire.
The work can account for the mix of city-centre, university, visitor and local journeys that shape restaurant choice in Durham. Search rankings and booking uplift cannot be guaranteed, and complete attribution depends on the data available from the booking provider.
No. Spotty Media is based in Durham and supports suitable hospitality businesses in Durham, across Northern England and throughout the UK.
Strategy and day-to-day coordination can be delivered remotely, with meetings, photography, filming and other on-site work agreed when the brief requires it.
Yes. Spotty Media can support openings, menu launches, collaborations, seasonal campaigns and genuine restaurant events in Durham. A useful angle may connect with chef and founder stories, new menus, launches, collaborations, city events and food-led campaigns such as Durham Restaurant Week when the facts and timing support it.
The brief may combine PR, social media, photography, video, paid activity, email and website support. Attendance, bookings and media coverage cannot be guaranteed.
Both can be considered. A focused project may suit a launch, event, new website or defined campaign, while ongoing support can coordinate content, community management, PR, paid activity, email and website work over time.
The scope, responsibilities, meeting schedule and any on-site production are agreed around the business and its priorities.
As a Durham-based hospitality marketing agency, we support restaurants, bars, cafes, hotels, pubs and food-led venues across Durham city and County Durham, including Chester-le-Street, Spennymoor, Newton Aycliffe, Peterlee, Crook, Chilton, Ferryhill, Consett, Stanley, Wolsingham, Stanhope and nearby Weardale hospitality businesses.
For larger hospitality destinations such as Sedgefield, Barnard Castle and Bishop Auckland, we also build location-specific marketing strategies that reflect the local food, drink, tourism and visitor economy in each area.
