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- Portland House, Belmont Business Park, Durham DH1 1TW
Spotty Media is a hotel marketing agency for independent, boutique and destination hotels. We help property teams decide what needs promoting, from rooms and dining to weddings, events and quieter-season stays, then connect the right marketing activity to a clear booking or enquiry route. Social media, PR, content, websites, email and paid campaigns are shaped around your property and guests, not sold as a fixed bundle.
A hotel marketing agency coordinates the messages and channels that help guests choose a room, restaurant, event or stay. A room booking, dining reservation and wedding enquiry are different decisions, each needing the right information and a clear next step. The plan also needs to reflect the hotel’s real calendar, including quieter periods and seasonal packages.
Spotty Media creates a bespoke hotel marketing package around the parts of that journey that need support. That could bring together hotel social media management, PR and media relations, photography and video, hotel website development, email marketing and paid social campaigns.
The right mix depends on the hotel, its guests, priority revenue streams, timing and internal team. We agree responsibilities and practical measures first, then shape the work around the property rather than forcing every channel into the brief.
We start with the property rather than a pre-set channel list. The brief identifies the audiences, rooms, dining, weddings, events or seasonal periods that need attention, along with the team, assets, booking systems and reporting already in place.
From there, we agree a bespoke package and who is responsible for each part. Spotty Media can provide ongoing delivery, support an internal marketing team or coordinate selected workstreams around a launch, refurbishment or campaign. A typical engagement starts with three months so there is time to plan, create, publish and learn, but the scope and duration are open to discussion.
Reviews focus on the measures the hotel can reliably track. We separate reach and engagement from website actions, enquiries and confirmed bookings, and we do not claim that every guest journey can be attributed to one channel.
Hotel guests make a series of connected decisions. Marketing works harder when the property, rooms, dining, location and reasons to book all tell a consistent story.
These figures describe the wider UK overnight market and planned accommodation choices. They provide context for hotel marketing decisions, not evidence that a particular campaign will produce the same outcome.
Sources: VisitBritain GB Tourist 2024 report and VisitEngland Domestic Sentiment Tracker, March 2025.
“The team at Spotty Media not only understand the hospitality industry, it runs through their DNA. As such, they get behind every project with passion and vigour. To create real results, delivering to the right audience is crucial, and they take the time to not only understand the brand, but who our customers are too.”
“Spotty Media has done an incredible job managing our online marketing for our pub and hotel! Georga and Cara are a pleasure to work with, they’re creative, professional, and truly understand how to connect with our customers.”
Hotel content needs to give prospective guests enough evidence to picture the stay. Rooms matter, but so do the people, dining, drinks, setting, events and details that make the property distinctive.
Our hospitality social media management can combine planning, copy, publishing and community-focused content with on-site photography and video. Where a creator partnership suits the audience and brief, our hospitality influencer marketing service can support research, outreach, briefing and visit coordination as a separate workstream.
If you are reviewing the channel mix, our guide to social media platforms for hotel promotions explains where different platforms can support guest discovery and decision-making.
The content plan is built around the hotel’s real calendar and approvals. We do not treat every room, meal or event as interchangeable, and creator activity is not included unless it is agreed in the package.
A refurbishment, new restaurant, appointment, seasonal package or public event may need more than regular posting. The story, audience, timing and next step must work together.
Our hospitality PR team can develop credible stories and media materials. Hotel email marketing support can help the property communicate useful offers and updates to an appropriately permissioned audience. Paid social advertising can provide additional reach for selected campaigns when the audience, creative and enquiry route are ready.
These are distinct workstreams. We recommend only the combination that fits the hotel’s objective, available assets, audience data and ability to handle the resulting enquiries.
The website should make it easy to understand the property, compare the available experience and move into the hotel’s chosen booking or enquiry route. Current room information, dining details, accessibility, parking, policies and strong mobile presentation all influence that decision.
Spotty Media provides hospitality website development, ongoing website management and approved third-party booking integrations. We can also connect analytics and available booking-system signals where the technology supplies the necessary data. Hotels considering price-comparison visibility can use our Google Hotel Ads and hotel metasearch guide to check the feed, booking journey and measurement setup before spending.
Local visibility support focuses on accurate information, useful destination content, review context and a website that explains the property clearly. Spotty Media is not positioned as a generic hotel SEO or paid-search agency.
The right package depends on the property, its audiences, priority revenue streams, internal resources, timing and existing systems. One hotel may need ongoing social media and content. Another may need a website, PR and launch campaign. A hotel group may need additional delivery capacity alongside its own marketing team.
Spotty Media agrees the scope before work begins, including responsibilities, approvals, content requirements, paid budgets and practical measures. This keeps the engagement focused on the work the hotel actually needs.
A hotel marketing agency helps a property plan and deliver the activity used to reach, inform and retain suitable guests. The scope may include social media, PR, content, websites, email and paid campaigns, but the right combination depends on the hotel’s offer, audiences and priorities.
Yes. Spotty Media can support an established hotel marketing team with selected strategy, campaigns, content or delivery capacity. We agree responsibilities, approvals and reporting at the outset so the work complements the team already in place.
Yes. A joined-up brief can connect rooms with dining, weddings, spa experiences, events and seasonal packages where those offers share an audience or guest journey. We still give each offer a clear message and next step rather than forcing everything into one campaign.
Yes. We can manage and improve existing websites, build new WordPress websites and integrate many third-party booking systems. Complete booking tracking depends on what the hotel’s booking platform makes available, so we confirm the technical position before promising a measurement setup.
Hotel marketing is priced around a bespoke package. Cost depends on the agreed workstreams, publishing or production volume, on-site content requirements, campaign timing, paid-media budget and the support already available within the hotel. The proposal sets out the exact scope rather than applying one price to every property.
Spotty Media usually starts a joined-up hotel marketing engagement at three months so there is time to plan, create, deliver and review useful evidence. The package and duration are open to discussion because a launch, seasonal campaign, independent hotel and multi-property brief can require different arrangements.
Share the property, audiences, priority rooms or experiences, timing, current marketing team and the support you need. Spotty Media will use that brief to shape a bespoke package and a practical next conversation.
