- 0191 249 3986
- Portland House, Belmont Business Park, Durham DH1 1TW
Spotty Media is a food and drink marketing agency helping producers, drinks brands and ambitious product businesses build awareness, launch campaigns and create clearer routes to customers. We shape bespoke support across PR, social media, content, influencer marketing, email, paid campaigns and websites, based on what the brand actually needs.
A food or drink product can be discovered through social media, a press feature, a creator, a hospitality venue, an event, an online shop or a trade conversation. The marketing plan needs to reflect where the product is available, who is buying it and what they need to understand before they act.
Spotty Media can connect food and drink PR, social media management, product photography and video, influencer campaigns, paid social advertising, email marketing and website or ecommerce support around that commercial context.
We do not force every channel into the package. We agree the audience, product, buying occasion, route to market, available assets and useful measures first, then recommend the workstreams that earn a place.
At Spotty Media, we create powerful digital marketing strategies that help hospitality businesses stand out and attract more customers. Book a free consultation today and let’s take your brand to the next level.
We start with the product and commercial brief, not a generic channel list. That means understanding the brand, audiences, buying occasions, current stockists or sales routes, launch dates, available assets, internal team and the actions marketing should support.
Spotty Media then agrees a bespoke project or ongoing package, including responsibilities, approvals, production, campaign timing, paid budgets and reporting. We can deliver the selected activity or work alongside an internal team and other appointed specialists.
Reporting is matched to the evidence available. We separate attention and engagement from website actions, enquiries, orders or trade opportunities, and we do not claim distribution or sales that cannot be attributed to the work.
People may encounter a product in several places before they buy or recommend it. The story, imagery, availability and next step need to remain clear wherever that decision happens.
These Food and Drink Federation figures describe UK food and drink manufacturing and trade. They establish the scale of the sector, not the likely result of an individual marketing campaign.
Sources: Food and Drink Federation, Industry at a Glance and 2025 Trade Snapshot.
Product marketing needs more than a pack shot. Customers and buyers may want to understand the serve, flavour, provenance, maker, occasion and practical reason the product belongs in their lives or businesses.
Hospitality social media management can turn that story into a useful content rhythm, supported by product photography and video. Where a creator partnership fits the audience and brief, food and drink influencer marketing can support research, outreach, briefing and campaign coordination.
Each workstream is selected separately. Creator activity, content production and ongoing channel management are included only when they form part of the agreed scope.
A new product, range change, seasonal release, award, collaboration or new stockist can create a marketing opportunity, but the story needs the right audience, assets, timing and next step.
Food and drink PR can support credible stories, media materials and outreach. Paid social advertising can extend selected campaigns when the audience, creative and destination are ready. Social, email and partner communications can then reinforce the agreed message.
Spotty Media does not guarantee editorial coverage, retail listings, distribution or sales. We plan the marketing activity and report against the evidence available.
Campaign attention needs somewhere useful to go. Depending on the business, that may be a product page, online shop, stockist finder, hospitality enquiry, trade contact, event listing or email sign-up.
Spotty Media provides website development and management, including supported WordPress and WooCommerce projects, and can manage existing Shopify, Wix and Squarespace sites. Email marketing can support permissioned customer or partner communications where the audience and purpose are clear.
Tracking depends on the website, ecommerce platform and third-party systems in use. We confirm what can be measured before treating an order, enquiry or trade action as attributable to the campaign.
The right scope depends on the product, business model, audience, route to market, campaign timing, available assets and internal resources. One producer may need a launch campaign and new photography. A drinks brand may need ongoing content, PR and creator activity. Another business may need help improving its website, ecommerce journey or email communications.
Spotty Media agrees the selected services, responsibilities, approvals, production requirements, paid budgets and useful measures before work begins. Packaging design, distribution, retailer negotiation and trade sales are not implied unless a separate approved specialist is involved.
A food and drink marketing agency helps a producer or product business identify useful audiences, clarify the product story and plan the channels and creative work used to build awareness or support action. The scope may include PR, social media, content, influencers, email, paid campaigns and websites, depending on the brief.
Spotty Media can support food producers, drinks brands, product businesses and selected suppliers selling to consumers, hospitality businesses or trade audiences. We assess the product, available routes to market, budget and required services before recommending a package.
Suppliers selling into restaurants, hotels and other operator-led businesses can also use our foodservice marketing guide to understand the buyer journey.
Yes. A launch package can include campaign planning, PR, social media, photography, video, influencer outreach, paid promotion, email and website support where those services fit the audience and launch plan. Product readiness, stock, fulfilment, approvals and sales routes remain the client’s responsibility unless separately agreed.
We can develop the story, content, PR, digital materials and campaigns used to communicate with selected hospitality, retail or trade audiences. Spotty Media does not act as a distributor, sales broker or retailer-listing agent, and no placement or commercial result is guaranteed.
No. The package is built around the product, audience, commercial priority and capacity of the business. Existing team members, agencies, brand assets and channels are considered so Spotty Media adds the support that is genuinely useful.
Pricing is bespoke. It depends on the campaign period, selected services, content-production requirements, publishing volume, website work, paid-media budget, reporting and the support already available within the business. We provide an agreed scope and fee before work starts.
Share the product, audiences, current sales routes, campaign timing, available assets and the support you need. Spotty Media will use that brief to recommend a realistic, bespoke food and drink marketing scope.
