- 0191 249 3986
- Portland House, Belmont Business Park, Durham DH1 1TW
Spotty Media is a B&B marketing agency for owner-operated guest houses, self-catering stays, holiday cottages and independent staycation brands. We create bespoke marketing support around the property, location, guest journey and seasons that matter to the business.
Smaller accommodation businesses often rely on a small team to manage the property, answer enquiries, update availability, create content and keep information current. Marketing needs to make the stay easy to understand without creating an impractical workload.
Spotty Media can combine hospitality website development, photography and video, social media management, email marketing, PR and selected paid campaigns in a package built around the property.
This support is designed for B&Bs, guest houses and self-catering stay businesses. Properties whose primary offer and operating model is a hotel can explore our hotel marketing agency support.
At Spotty Media, we create powerful digital marketing strategies that help hospitality businesses stand out and attract more customers. Book a free consultation today and let’s take your brand to the next level.
We begin with the property, the people who run it and the decisions a guest needs to make. We review the rooms or units, location, audiences, seasonality, current booking route, content and the time the team can realistically give to marketing.
We then agree a bespoke package, responsibilities, approvals and measures. The work can support an ongoing marketing need or a defined website, content or campaign project.
Reporting uses the reliable signals available from the website, booking platform and agreed channels. Complete booking attribution depends on the data supplied by third-party systems.
Guests compare the property, location, reviews, practical details and booking terms as one decision. Marketing should reduce uncertainty and make the distinctive parts of the stay easy to recognise.
These VisitBritain figures describe Great Britain’s wider domestic overnight market in 2024. They are useful market context, not a forecast for an individual property.
Source: VisitBritain, Great Britain Tourism Survey 2024.
“Spotty Media has done an incredible job managing our online marketing for our pub and hotel! Georga and Cara are a pleasure to work with, they’re creative, professional, and truly understand how to connect with our customers.”
Guests need more than a room shot. Useful content can show the hosts, breakfast, views, shared spaces, small details, nearby experiences and the atmosphere a guest can expect.
Our hospitality photography and video can create a practical asset library, while social media management can turn the property calendar and local context into consistent, approved content.
The plan is built around the property and the time available from its team. It does not depend on creating content every day.
The website should make rooms or units, facilities, policies, location and the booking route easy to understand on mobile. It should also help guests judge whether the stay fits their plans.
Spotty Media provides hospitality website development and management and can integrate many existing third-party booking systems. Tracking can be configured where the booking provider returns the necessary data.
Local visibility support focuses on accurate listings, reviews, helpful destination information and a dependable website, not generic SEO retainers.
A new property, refurbishment, seasonal offer or local event can create a useful campaign moment when there is a credible story and a clear route to enquire or book.
Hospitality PR can support suitable stories and media outreach. Email marketing can keep an appropriately permissioned guest audience informed, while paid social can extend selected campaigns.
These are separate options within a bespoke package. Coverage, occupancy and bookings are not guaranteed.
The right package depends on the property type, guest audiences, seasonality, booking setup, available assets and the time the team can provide. One business may need a new website and photography. Another may need ongoing social media, email and selected campaigns.
Spotty Media agrees the exact scope, responsibilities, approvals, content requirements, paid budgets and practical measures before work begins.
A B&B marketing agency helps owner-operated accommodation businesses explain the stay, reach suitable guests and improve the journey towards enquiry or booking. The useful mix may include websites, photography, social media, email, PR and selected paid campaigns.
It is designed for B&Bs, guest houses, self-catering properties, holiday cottages and independent staycation brands. A hotel-led business with several revenue streams may be better suited to our hotel marketing support.
Yes. We can integrate many existing third-party booking systems into a WordPress website and manage existing sites on several common platforms. Complete conversion tracking depends on what the booking provider makes available.
Yes. On-site hospitality photography and video can be scoped where new assets are needed. Spotty Media can also plan and write website copy, using interviews with the people who know the property to capture accurate details and a natural voice.
Pricing is bespoke. It depends on the website or campaign scope, ongoing delivery, content production, travel, paid-media budget and the support already available within the business. We confirm the work and fee before starting.
No. Marketing can improve the quality of the owned journey and support direct enquiries or bookings, but demand also depends on the property, price, availability, season, reviews, competition and booking experience. We agree realistic measures and attribution limits.
Share the property type, location, audiences, booking setup, priority seasons and the support you need. Spotty Media will use that brief to recommend a practical, bespoke package.
