- 0191 249 3986
- Portland House, Belmont Business Park, Durham DH1 1TW
Spotty Media is a bar and pub marketing agency for independent venues, food-led pubs, destination inns and hospitality groups. We build bespoke marketing support around the occasions, audiences and commercial priorities your venue needs to promote, from everyday trade and new menus to events, recruitment, launches and seasonal campaigns.
A pub or bar may need to appeal to regulars, destination visitors, diners, sports audiences, event guests and private-hire customers, often across the same week. Strong marketing gives each occasion a clear reason to visit without losing the venue’s identity.
Spotty Media can connect hospitality social media management, PR and media relations, photography and video, paid social campaigns, email marketing and website support in a package shaped around the business.
The result is one coordinated plan in which each selected channel has a useful role, rather than a collection of disconnected activities.
At Spotty Media, we create powerful digital marketing strategies that help hospitality businesses stand out and attract more customers. Book a free consultation today and let’s take your brand to the next level.
We start with the venue, its trading pattern and the occasions that matter commercially. That means understanding the offer, audience, team, available assets, current channels and the actions customers can take.
We then agree a bespoke package, responsibilities, approvals, timing and measures. Spotty Media can provide ongoing delivery, support an internal team or coordinate a defined campaign. The scope is based on what the venue needs rather than a fixed list of channels.
Reporting separates attention and engagement from website actions, enquiries, applications, bookings or sales where reliable tracking is available.
People choose venues around an occasion, not a channel. The menu, atmosphere, events, reviews, imagery and practical information need to reinforce the same reason to visit.
These trade-body figures describe the wider UK pub and brewing sector. They show the scale and pressure of the market, not the result of a particular marketing campaign.
Sources: British Beer and Pub Association industry overview and 2026 pub closure update.
“The team at Spotty Media talk ‘real talk’. They don’t give you vanity numbers that mean nothing, they give us real data and insight into that data, such as customer behaviour so we can implement strategies that work.”
“Spotty Media has done an incredible job managing our online marketing for our pub and hotel! Georga and Cara are a pleasure to work with, they’re creative, professional, and truly understand how to connect with our customers.”
Regular content should help people recognise the venue, understand the current offer and picture the occasion. That can include food and drinks, staff, suppliers, events, private hire and the atmosphere at different times of day.
Our hospitality social media team can plan, create, write and publish content, supported by on-site photography and video. Where a creator visit suits the audience and brief, influencer marketing can be scoped separately.
If you are reviewing the wider plan, our pub marketing ideas cover local visibility, events, food and drink, reviews, email and repeat visits. Our guide to the best social media platforms for bars explains where different channels can fit.
The calendar is built around real trading priorities and the venue’s approval process, not a generic stream of daily specials.
A reopening, new menu, appointment, festival, recruitment drive or seasonal programme needs a clear story, audience and next step.
Hospitality PR can support credible stories and media outreach. Paid social advertising can extend selected campaigns when the audience, creative and destination are ready. A public event can also be supported through our hospitality event marketing service.
These workstreams are recommended only when they fit the objective. Editorial coverage, applications, attendance and sales are not guaranteed.
A customer should be able to find current menus, opening times, events, booking options, private-hire information and the venue’s location without piecing the details together.
Spotty Media provides hospitality website development and management, including supported booking, voucher and ticket integrations. Email marketing can keep an appropriately permissioned audience informed about useful updates and occasions.
Local visibility work focuses on accurate listings, reviews, useful venue information and a website that supports discovery. We do not position Spotty Media as a generic SEO or paid-search agency.
The right package depends on the venue, occasions, audiences, internal resource, timing and existing systems. One pub may need ongoing social media and content. Another may need a new website, PR and a launch campaign. A group may need additional delivery capacity across several sites.
Spotty Media agrees the scope before work begins, including responsibilities, approvals, content requirements, paid budgets and practical measures.
A bar and pub marketing agency helps venues plan and deliver the activity used to reach suitable customers and explain reasons to visit. The mix may include social media, PR, content, websites, email and paid campaigns, depending on the venue and brief.
Yes. We can build a package around one independent bar or pub, or provide agreed strategy and delivery support across several venues. Multi-site work needs clear local offers, shared responsibilities and an approval process that works for the group.
Yes, where those offers form part of the same venue journey. We give each occasion a clear message and next step while keeping the wider brand recognisable.
Yes. Paid social and supporting content can be scoped for a defined recruitment need, as Spotty Media has done for The Brisley Bell. Applications and appointments depend on the role, offer, audience and recruitment process, so they are not guaranteed.
Pricing is bespoke. It depends on the services, publishing or production volume, on-site content, campaign timing, paid-media budget and support already available within the business. The proposal sets out the exact scope and fee.
The useful duration depends on the objective. Ongoing marketing needs enough time to plan, create, deliver and review, while an opening, event or recruitment campaign may have a defined period. We discuss the arrangement around the venue and brief.
Share the venue, audiences, priority occasions, timing, current team and the support you need. Spotty Media will use that brief to shape a bespoke package and a practical next conversation.
