The Brief
sō-lō, launched by Tim Allen in 2021, sought to enhance its social media presence and website to better communicate its ethos of relaxed, high-quality dining using fresh, seasonal ingredients sourced from local producers and artisans across the UK. The goals included:
- Increasing audience engagement and building a stronger social media presence.
- Highlighting the provenance and stories of sō-lō’s suppliers.
- Showcasing Tim Allen’s personality and connection to the brand.
- Creating a more seamless and informative website experience for users.
Our Work
Social Media Strategy:
- Developed and implemented a three-month social media strategy to achieve the outlined goals.
- Conducted a platform and audience analysis to refine content targeting and improve engagement.
- Crafted content, including:
- Three reels per week showcasing behind-the-scenes insights, supplier stories, and food preparation.
- Two posts per week, combining grid posts, newsfeed updates, and stories to ensure variety and engagement.
- Positioned Tim Allen as the face of the brand to build rapport with followers.
- Focused on authentic, real-life video content to connect with the audience, avoiding overly polished or commercialized visuals.
Content Creation:
- Regular visits to sō-lō to gather behind-the-scenes content, showcasing the people, ingredients, and craftsmanship behind the restaurant.
- Highlighted the exceptional produce sourced from local farmers, producers, and artisans, strengthening their visibility alongside sō-lō’s brand.
Website Revamp:
- Updated and took over the hosting of the sō-lō website.
- Enhanced the user journey, ensuring accurate information, an intuitive layout, and easy navigation.
- Aligned the website’s tone with sō-lō’s brand ethos to create a cohesive digital presence.
Results
- Increased Social Media Following: A significant rise in followers across Instagram and Facebook over the three months.
- Boost in Engagement: Reels and behind-the-scenes content consistently performed well, with noticeable increases in likes, comments, and shares.
- Amplified Awareness of Provenance: Stories about suppliers and local ingredients generated meaningful engagement and strengthened the restaurant’s connection with its audience.
- Streamlined User Experience: The updated website improved the customer journey, ensuring information was clear and accessible while reinforcing sō-lō’s brand identity.
- Strengthened Brand Personality: Tim Allen’s authentic presence on social media cultivated deeper connections with followers, building a loyal audience.
This is an ongoing relationship, with continued content creation, strategy refinement, and collaboration to further enhance sō-lō’s digital presence and strengthen its connection with both its audience and suppliers.
Testimonial
“I’ve known Cara for many years, so I was confident about working with her and Georga at Spotty Media. They’ve successfully taken over the management of our social media, ensuring all content aligns with our vision and messages. Thanks to their expertise, our platforms have grown significantly in both engagement and followers, allowing us to showcase our work, our team, and the incredible suppliers who make it all possible.
They also upgraded our website, elevating it to better reflect our business and providing a smoother user journey. Their in-person visits, regular calls, and quick responses have ensured seamless communication, and they’ve been a fantastic sounding board for our ideas.
What started as social media management has grown into a broader partnership, with their support extending to marketing, PR advice, and connecting us with a talented photographer/videographer who produced exceptional content. Spotty Media has been invaluable.”
— Tim Allen, Chef Owner, sō-lō
