The Brief
Skosh is an acclaimed dining destination that prides itself on a distinctive, relaxed approach to food, drinks, and ambiance. With an established following, Skosh required a strategic overhaul of its social media to re-engage its audience, expand its reach, and better reflect its unique offerings and brand identity.
The goals for the project included:
- Developing a cohesive three-month social media strategy.
- Posting three times per week with a mix of reels, grid posts, and stories to highlight Skosh’s team, dishes, drinks, and playlist.
- Collaborating with suppliers to extend the brand’s visibility.
- Focusing on natural, authentic content rather than overly polished visuals.
Our Work
Spotty Media managed:
- A social media audit to identify opportunities and set a baseline for growth.
- Creation and implementation of a detailed three-month strategy.
- Consistent posting featuring a mix of reels and photos, showcasing Skosh’s team, seasonal dishes, and supplier collaborations.
- Updated the Instagram bio and streamlined the Facebook profile to improve consistency and user experience.
- Introduced new content themes, including “Wine Wednesday,” team-focused reels, and behind-the-scenes videos.
The Results
- Facebook Growth: Increased views to 207.7K and reach to 120.1K (a 220% improvement). Engagements skyrocketed with content interactions up by over 21,300%. The account gained 200 new followers, growing from 7.9K to 8.1K.
- Instagram Performance: Achieved 329,174 views in 90 days, with 38% coming from non-followers. Engagements totaled 8,823, and the account grew from 18.3K to 18.8K followers.
Testimonial
“Cara, Georga & the whole spotty media team are an absolute pleasure to work with. They’ve made the process of our social media & digital marketing campaigns so straight forward and have had some very creative & engaging ideas. They understand our business and Cara is very experienced within our industry so understands exactly what we are trying to achieve.
I would thoroughly recommend their services.”
—Neil Bentinck, Chef Owner, skosh
