The Brief
Fish & Forest approached us with a clear vision: to establish themselves as ‘the best restaurant in York.’ Their goals included:
- Building local and national recognition for the restaurant.
- Ensuring consistent social media engagement while maintaining time efficiency for the team.
- Delivering key messages around sustainability to align with their brand philosophy.
- Retaining their spot in the Michelin Guide and working towards achieving a Michelin Green Star.
- Maintaining visibility and customer engagement during their transition to a new venue between April and July, with effective communication about the move.
Our Work
To address these goals, we developed a comprehensive strategy:
- Social Media Management:
- Created a tailored strategy with two options for implementation: either fully managed by us or executed by the Fish & Forest team with our guidance.
- Focused on consistent messaging, audience engagement, and showcasing sustainability values.
- Produced fresh, high-quality content, including behind-the-scenes updates, ingredient stories, and reels to keep the audience engaged during the venue transition.
- Public Relations:
- Secured extensive news coverage about the restaurant’s move, refurbishment, and reopening.
- Pitched reviews to both regional and national publications, highlighting Fish & Forest’s unique values and story.
- Sustainability Messaging:
- Crafted marketing materials emphasising Fish & Forest’s commitment to sustainability, aligning with their goal of earning a Michelin Green Star.
The Results
- Extensive media coverage of the move, refurbishment, and new venue opening in regional press.
- Positive reviews in local and regional publications, further solidifying the brand’s reputation.
- Increased social media following and higher engagement, driven by consistent, fresh content created in collaboration with Spotty Media.
- Seamless communication during the transition, resulting in a busy restaurant that retained its audience and momentum despite the venue change.
- A joined-up marketing approach ensured Fish and Forest remained ‘top of mind’ with their audience throughout this critical period.
Testimonial
“I can’t recommend Cara and Georga at Spotty Media highly enough! Their expertise in social media management and engagement has been instrumental in the successful relaunch of my restaurant, Fish and Forest.
From the outset, Cara and Georga understood my vision for the restaurant and developed a social media strategy that perfectly captured its essence. They increased our engagement significantly, and I saw a real difference in customer traffic after they took over our accounts.
Their support went far beyond just social media management. Cara and Georga were invaluable in helping me navigate the world of regional awards. Thanks to their guidance, I was not only nominated for the Yorkshire Taste Award, but I also went on to win it!
They were also there for me when I encountered some unwanted social media attention. Their calm and professional approach helped me to navigate the situation effectively.
In short, Cara and Georga are a dream team! They are not only social media experts, but they are also fantastic communicators and strategic thinkers. If you’re looking to take your business to the next level, I urge you to get in touch with Spotty Media.”
— Stephen Andrews, Chef Owner, Fish & Forest
